Two nominations, two silvers

This year at BOI – Best of International, the competition of E3 international agency network we nominated our Flow and Schiszler projects.

Both projects won silver!

 

Made in FLOW - case study

 

A logo is far more than a simple sign on a product or a business card. It is the face of an idea, an essence of all fundamental features a company. 

Schiszler Pálinka – case study

 

Real fruit pálinka is an acknowledged ’hungaricum’ (Hungarian speciality) today that resulted a change in the surrounding culture of consumption to it. The early morning spirit-warmer became a social beverage and thus its prestige and primary target group has also altered, too.

Café pays its respect to Juli Nemes

OTP Bank – CSR Report 2010

The leading Hungarian financial institute, OTP Bank is a loyal client of ours. We have been working together for years on different publications.

Our latest work was the CSR report which we completed with a website this year containing many solutions to increase user experience and supporting environmental awareness.

Schiszler Armada unleashed

Schiszler Palinkas are on the market. Finally we can see not only our logo and packaging but also the specially designed bottle realised.

The Green Bird of…

 

 

Our client is a private hospital in the leafy suburbs of Budapest. The challenge was to communicate the message of health and wellbeing achieved by premium services in this elegant environment through a clear but not rigid visual.

The symbol of the tree and the bird reflects on this dominant location and its atmosphere. The sign is full of action with all the curves yet it is elegant thanks to the classical typeface. 

 

 

Branding First vol.2

Just got a package from China. Heavy and square. Exactly what we were waiting for! The big book of branding: Branding First by SendPoints.

More than 300 pages of greatly inspiring works from all over the world – with ours among them. 

 

The Golden Pin for Café Design

This year we won the "Design Agency of 2011" award - the most recognized award in the graphic design sphere in Hungary - given by the Arany Rajzszög Társaság / Golden Pin Society. We are very proud of all our colleagues and their works. Thank you!

 

Bor & piac reloaded

There has been a revolution in the field of vine marketing and consumption culture, and now – by our contribution – one of  he crafts’ basis, the journal Bor & Piac‘ has been renewed too.

„Just because it is for professionals it does not have to be visually flat“ – started the meeting the owner of the magazine.

 

 

 

The expectation towards the new image was not only to represent a modern trend with its freshness and dinamic mood, but to give countenance to the newspaper’s redesigned structure and to make it easlily undertstandable by using visual items.

 

The readers got the newborn periodical in their hands for the first time on the Budvar Wine festival.

Sweet weeks of temptation

Chocolate, cake, marzipan? Who could resist all these? Last weekend favored those having a sweet tooth in the Buda Castle district with the Sweet Days chocolate and confection festival sponsored by Cora!

 

Designing the catalogue and the festival elements was an irresistible task in itself. Our designers could obviously barely resist taking some sweet bites while working... Placing the macarons, sweeties, cakes and chocolates in the catalogue was at least as pleasureable as gobbling one of them. 

 

Birthday logos

Café is 10 years old! For this never-returning ocassion a new "birthday" logo has been designed! Our fresh logo arrived from a student of KREA School of Contemporary Art, Miklós Seidl. The design perfectly follows the colorful identity of Café Group. Within the Group Café Design celebrates it's 7th anniversary this year, so we greet this with an integrated logo. Cheers!

 

We are not afraid of Cora

Everything began with a billboard looking like a horror movie poster. This appeared in the catalogues and price indicators in the stores as well. The great countdown (with the prices) was symbolized by a price box sabered by one swish. The blood lines streaming from the "scar" refer to the EAN codes. The shockingly typical visual elements were even more highlited by the gloomy background. Nevertheless the text operating with light jokes compensated the frightening ambiance of the ad.

In the focus of the communication was the dinamic character of Cora with the frequent and "harsh" discounts beside its usual values. The campaign drove the attention to the new price policy of the hipermarket chain and its 1000 products price reduction.

Refreshening billboard

The heat plays the devil, the asphalt exhales and we can’t cope with searching for the shadow. That time we are not intrested in fashion, prestige, design, we only need a glass of chilly refreshment. The Gyulai Pálinka Manufacture not only eases our life with a recipe of a coolishly narcotic longdrink, but helps the streets‘ heroic wanderers in surviving with the sight of a sparkling drink.

 

 

 

The Gyulai Summer blended pálinka, which gives the base of the recipe is carefully composed of apricot, williams pear, and jonathan apple pálinka. The cooking master created it so, that the optimal features of the single drinks can raise into a higher harmony and become revolved into the jointly developing overtones.

 

Of course, the long drink based on pálinka is not a new invention. The Gyulai Pálinka Manufacture nevertheless gives more. Their drink is a varitable fruit-basket in an ice-cold glass: we can enjoy the mixture containing alltogether four kind of fruit and a flower, zinged up with a drop of honey.

Why do we stick to a hypermarket or „More than good prices!“

Since the economical crisis, we, the marketing specialists are apt to think, that the consumer decisions are continuously shifting from the emotional effetcs toward the rational bases. The costumer test of Cora‘s new slogan shows that our shoppers are human beings, who are more inspired by the touch of emotions than cold words.

 

Our client, the Cora Hypermarket has a very strong image on that field, since the intensity and care steeps not only the shops‘ design and the provided services, but the communications decisions too.  The slogan „More than good prices!“ raised an impression in the objectives of the consumer test, that the shop is not really cheap, but it has favorable price-value rate. Above all it implies high qualtiy, discounts and preferential loyalty programs. It contains the assurance that the shop makes efforts to raise its costumers‘ satisfaction and it would be an exaggeration to simplfy it to the demand of shopping cheap.